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AI Optimization (AEO)

Make your business easier for AI assistants to understand, trust, and recommend when people ask who to hire.

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AI Optimization

Be the Answer When Clients Ask AI.

More people now start their search by asking a question: "Who is a good accountant near me?" or "Which consulting firms help with growth planning?" Instead of a list of links, tools like ChatGPT, Google's AI Overviews, Gemini and Perplexity write a direct answer, and they can only mention the businesses they clearly understand.

AI optimization, often called answer engine optimization (AEO), makes your website easy for those tools to read. We write clear answers to the questions your customers actually ask, add structured data that spells out who you are, what you do and where you work, and make sure your business details say the same thing everywhere they appear.

It builds on the same foundation as SEO, so your website stays just as useful for the people reading it. Nothing goes live without your approval.

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Diagram connecting questions, answers and structured information to make a business easier for AI to discover
What's Included

What AI Optimization Includes.

The groundwork that helps AI tools understand your business, then describe and recommend it accurately.

Answer-ready content

Clear, direct answers to the questions customers ask about your services, built into your pages and FAQs.

Structured data

Schema markup that tells search engines and AI tools who you are, what you offer and where you work.

Consistent business details

Your name, services and contact details aligned across your website and Google Business Profile.

AI referral tracking

See when visitors arrive from ChatGPT, Perplexity, Gemini and other AI tools, reported alongside your regular traffic.

FAQs

Common Questions About AI Optimization

What AEO is, how it relates to SEO, and whether it makes sense for your business.

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What is AI optimization (AEO)?
Answer engine optimization is the work of making your website easy for AI tools to understand and quote. When someone asks ChatGPT, Google's AI Overviews or Perplexity for a recommendation, those tools draw on sources they can read clearly and trust. AEO helps your business be one of them.
How is AEO different from SEO?
SEO helps you rank in search results. AEO helps AI tools understand your business well enough to mention it in the answers they write. Both rest on the same foundation of clear, well-organized content, so they work best together.
Can you guarantee ChatGPT will recommend my business?
No one honestly can. AI tools decide what to mention on their own, and their answers change over time. What we can do is remove the reasons they would pass you over: unclear pages, missing details and information that contradicts itself.
How will I know if it is working?
We track visits that come from AI tools such as ChatGPT, Perplexity and Gemini, so you can watch that traffic alongside your regular search traffic.
Do I have to write anything?
No. We write the answer-ready content from what you already know about your business, and you approve it before it goes live.
Does this matter if most of my work comes from referrals?
Often more than you would expect. Referred prospects increasingly check a business by asking an AI tool about it, and clear, consistent information makes sure what they hear matches what they were told.
Book a Free Build Session

Stop Wondering What Your New Website Could Look Like. Come See It.

You don't need to commit to a months-long redesign just to find out whether updating your website is worth it. Book a free Build Session and we'll spend less than an hour turning your existing business into a custom website you can actually see and explore. By the end, you won't be evaluating an idea, a proposal, or a promise. You'll have the updated website in front of you. Then you can decide whether you want to take it live.

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It’s free, under 60 minutes, and there’s nothing to prepare. You’ll leave with a complete, updated website built around your business.